OUR BUSINESS
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Faces
FACES – Beauty Concept Store - is a leading beauty retailer in the Middle East with over 80 stores across 12 countries offering the best in fragrance, makeup and skincare from an array of international brands as well as a selection of niche local brands.
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PEOPLE OF determinationWe are ensuring our culture and physical spaces nurture a welcoming environment for People of Determination (PoD). In 2021, we inaugurated our People of Determination Development Programme to make all our spaces friendly to people with different abilities, and to welcome more PoD to frontline roles. We are assessing our stores for accessibility, placing PoD into frontline roles in flagship locations, training our leaders and Human Resources teams to be sensitive to PoD needs, actively seeking out PoD for employment, training PoD for growing their roles within our Group, and organizing employee engagement activities with PoD centres. -
PEOPLE OF determinationWe are ensuring our culture and physical spaces nurture a welcoming environment for People of Determination (PoD). In 2021, we inaugurated our People of Determination Development Programme to make all our spaces friendly to people with different abilities, and to welcome more PoD to frontline roles. We are assessing our stores for accessibility, placing PoD into frontline roles in flagship locations, training our leaders and Human Resources teams to be sensitive to PoD needs, actively seeking out PoD for employment, training PoD for growing their roles within our Group, and organizing employee engagement activities with PoD centres.
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Level Shoes
Founded in Dubai in 2012, Level Shoes is the global authority in footwear, redefining experiential luxury through a seamless omnichannel journey. Its Dubai Mall flagship is a vibrant hub where style, community, and creativity intersect, hosting exclusive launches, limited-edition drops, and curated edits. Through its fully integrated e-commerce platform and app, over 250 of the most sought-after and emerging designers are available across women’s, men’s, and children’s shoes and accessories, alongside a pre-loved selection. Supported by multilingual Customer Care and Personal Shopping teams, Level Shoes delivers worldwide, shaping the future of retail.
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Christofle
Christofle is a luxury Parisian silversmith Maison specialized in lifestyle and jewels. Since its creation in 1830, Christofle enhances the most unique and precious moments of daily Life with elegance and authenticity. With a worldwide presence in more than 70 countries, Christofle sells its collections through Retail, Wholesale and Corporate networks.
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Tanagra
For over 40 years, Tanagra - Art de Vivre Concept Store - has selected the most talented manufacturers and artisans to bring beauty to our homes, allowing us to celebrate joyful life moments with unique gifts and home decoration. Tanagra offers an inspiring, refined and edited array of lifestyle gifts and art de vivre in addition to expert advice and unique services. With 7 flagship stores in the GCC, Tanagra became the leader in retail for luxury home accessories.
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Sol3mates
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. Recently, the Group has launched its own web3-native sneaker brand SOL3MATES.
The brand is designed to connect designers and sneakerheads directly with the use of NFTS, as well as to create an immersive and engaging experience by involving its community members in all aspects of the brand-building journey.
SOL3MATES’ sneaker collections are all designed as limited editions, in collaboration with upcoming sneaker designers from across the globe, who function as the creative directors of the sneaker collections. The brand guarantees exclusivity while simultaneously avoiding waste, and to push the boundaries of innovation, creativity, and storytelling while empowering global sneaker designers to positively disrupt the sneaker industry.
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Ghawali
Ghawali – Luxury Oriental Fragrance Brand and Experience Store - is a brand born out of a deep understanding of the Khaleeji traditions and culture. The brand offers a contemporary touch to the Oriental fragrance category, providing a holistic assortment of luxury products for the layering rituals.
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PEOPLE OF determinationWe are ensuring our culture and physical spaces nurture a welcoming environment for People of Determination (PoD). In 2021, we inaugurated our People of Determination Development Programme to make all our spaces friendly to people with different abilities, and to welcome more PoD to frontline roles. We are assessing our stores for accessibility, placing PoD into frontline roles in flagship locations, training our leaders and Human Resources teams to be sensitive to PoD needs, actively seeking out PoD for employment, training PoD for growing their roles within our Group, and organizing employee engagement activities with PoD centres.
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HAZE
Introducing Haze, the Group’s new minimalist Hair & Body Mist brand inspired by nature.Developed in the South of France, Haze combines hair and body mists at a higher perfume concentration, offering premium look & feel products with qualitative fragrances. The long-lasting formula also includes caring ingredients for the hair such as Glycerin, which is known for its hydrating properties.
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TRYANO
Tryano is Abu Dhabi’s premier destination, featuring over 360 global and regional brands across fashion, beauty, lifestyle, and gifting categories. Bringing together women’s, men’s, kids’, and beauty collections under one roof, Tryano blends global icons, regional designers, and exclusive brands found only here. Every corner of Tryano is thoughtfully designed to create a seamless experience that celebrates style, culture, and community, making it a place to explore, enjoy, and feel inspired.
A brand of Chalhoub Group, Tryano represents a modern expression of luxury in the Middle East, rooted in emotion, craftsmanship, and belonging. It is a destination where every moment tells a story.
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Wear that
Wear That is a bespoke online personal styling service for everyday women that is tailored to your unique shape and style.
It offers a completely stress-free shopping experience where your personal stylist sends a box of handpicked and curated looks direct to your door and you only pay for the items you love! The perfect alternative to trips to the mall if you're looking to elevate your style and be the most confident and stylish version of yourself.
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our portfolio
Our portfolio of managed brands, joint ventures, and other strategic partnerships is the result of long-term collaboration between globally recognised brands and a customer-focused Group, known for both its regional reach and its expertise in the luxury industry. The synergy between the two has helped strengthen these partnerships. Further, the brands within our portfolio have successfully contributed towards accelerating growth and building a long-term, sustainable business.
Keeping this in mind, we have set up a dedicated investment arm to expand beyond our traditional frontiers and speed up our transformation. The investments made by this division go towards carefully selected and curated mergers and acquisitions. They also enable us to expand our reach into new emerging markets and engage with some of the most innovative digital business models to reach customers better.
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Customer centricity
Experience a loyalty programme unlike any other. From complimentary makeovers and styling sessions with the experts to creating your signature scent with top fragrance brands, book and indulge in experiences curated for you via the MUSE App.
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