Through this partnership Chalhoub Group will enhance the presence of Roberto Cavalli perfumes across the region while facilitating market penetration across both brick-and-mortar establishments, as well as digital platforms.
David Vercruysse, President Fashion, Beauty & Homeware at Chalhoub Group said: “Our partnership with Inter Parfums symbolises our strategic commitment to meeting the increasingly dynamic and growing demands of our regional consumers. With an annual size exceeding $800M, fragrances dominate the Middle East beauty market, representing the top category by spend. Together, we aim to build the brand's equity in the region with a localised, consumer-centric approach, aligning Roberto Cavalli’s innovation with our aspirations. This collaboration anticipates enhanced portfolio diversification of our Group’s fragrance offerings, and seamless integration into both digital and traditional retail landscapes.”
Jean Madar, Chairman and Chief Executive Officer at Inter Parfums, Inc. commented: “With our eclectic innovation and increasing market share, particularly in the Middle East where we have seen 25% growth in the first three quarters of 2023, we have found the ideal partner in Chalhoub Group, a well-established regional leader in the luxury brands sector. Since the signing of the Roberto Cavalli license, we have modernized and elevated our fragrance portfolio, and are building out a powerful global brand presence along with a robust omni-channel reach and strengthening visibility. We believe that our partnership with Chalhoub Group will support our expansion efforts in the region and strengthen our distribution services, particularly our Italian brands.”
Roberto Cavalli fragrances will be available across Chalhoub Group’s stores in the first quarter of 2024, with preliminary plans to extend the geographical scope to India and into Latin American markets.
ABOUT CHALHOUB GROUP
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.
Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.
Today, Chalhoub Group stands for 15,000 skilled and talented professionals across eight countries, whose cohesive efforts have resulted in the Group being certified as a Great Place to Work® in several countries.
To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.
About Inter Parfums, Inc.
Operating in the global fragrance business since 1982, Inter Parfums, Inc. produces and distributes a wide array of prestige fragrance and fragrance-related products under license agreements with brand owners. The Company manages its business in two operating segments, European based operations, through its 72% owned subsidiary, Interparfums SA, and United States based operations.
The portfolio of prestige brands includes Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Donna Karan, DKNY, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, MCM, Moncler, Montblanc, Oscar de la Renta, Roberto Cavalli, Ungaro, and Van Cleef & Arpels, whose products are distributed in over 120 countries around the world through an extensive and diverse network of distributors. Inter Parfums, Inc. is also the registered owner of several trademarks including Lanvin and Rochas.