The new Dubai flagship showcases one-of-a-kind High Jewellery, crafted to enhance the beauty of the Earth’s most magnificent diamonds. The House’s artisans fuse traditional goldsmithing techniques with cutting-edge technology, pursuing perfection in every piece. Clients can discover the intricate these masterpieces in the private VIP salon. The store offers an exceptional selection of solitaires, each diamond expertly chosen for its brilliance and character. The range includes unrivalled collection of dazzling white diamonds, rare Fancy coloured diamonds, and Natural Works of Art—extraordinary treasures revealed by the House’s master diamantaires.
Visitors are also invited to discover De Beers’ signature Fine and High Jewellery collections, which harness the uplifting power of diamonds to elevate the everyday. As the first luxury jewellery collection to combine rough and polished diamonds, the Talisman collection epitomises the daring spirit of De Beers. Celebrating its 20th anniversary in 2025, Talisman continues to empower with the magnetic power of untouched diamonds, an ancient symbol of strength.
Inspired by the beauty and symbolism of Botswana’s lotus flower, the Enchanted Lotus collection translates the purity and perfection of the flower into crisp, modern jewels. Whilst the graphic and geometric De Beers RVL collection is made for stacking as an expression of individuality.
Situated on the ground floor of the prestigious Dubai Mall in downtown Dubai, the new boutique takes design cues from the De Beers flagship on London’s Old Bond Street. Resplendent in the House’s signature shades of blue, white and orange, the furnishings and decorations have been chosen to represent locations close to De Beers’ heart. The boutique is designed to foster connections between clients and Brand Ambassadors, with a combination of open-plan space to explore the collections and intimate private areas. A bespoke lighting system was developed to showcase the fire, life and brilliance of each De Beers diamond.
Matthew Ives, Senior Vice President Commercial at De Beers, comments: “We are delighted to open a new flagship within the iconic Dubai Mall, and excited to share the timeless flair of our jewellery with the Dubai market. To celebrate the opening, we have curated a range of exceptionally rare diamond solitaires and artistic, one-of-a-kind High Jewellery that showcase the De Beers DNA: a unique combination of diamond expertise and distinctive design. We look forward to welcoming each and every visitor into our new Dubai home, to discover the remarkable world of De Beers.”
Eric Vergnes, Vice President for Jewellery at Chalhoub Group, says: “We are delighted to be partnering with De Beers. The flagship’s location in Dubai Mall—one of the world’s most influential luxury hubs, underscores the significance of this launch for both Chalhoub Group and De Beers. Nestled in the Grand Atrium vicinity, the luxury jewellery temple of the Mall, this intimate setting, designed for a truly exclusive experience, reflects De Beers rich heritage in diamond expertise and craftsmanship. It also marks a key milestone in the Chalhoub Group’s strategy to strengthen its position as a key player in the jewellery sector.”
About De Beers
Founded in London, with a flagship store on Old Bond Street and a presence in the most exclusive locations around the world, De Beers isthe pinnacle of luxury diamond jewellery. Building on over 135 years of expertise, the luxury Jewellery House glorifies the world’s most beautiful diamonds through creativity and craftsmanship in timeless, distinctive designs.
De Beers is invested in ensuring all the diamonds it discovers create a lasting positive impact for people and the places where they are found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, in which communities thrive, ethical practices are maintained, and the natural environment is protected. We call this long-term commitment Building Forever.
De Beers diamond jewellery is available in stores worldwide, as well as online at debeers.com.
