The Sustainability Supplier Scorecard that was introduced in 2019 serves as a tool for evaluating suppliers in alignment with the UNGC principles of Human Rights, Labour Rights, Anti-Corruption, Transparency, and Environment. Following the scorecard exercise, we meticulously analyse the results, focusing on suppliers who scored 59% or lower in the Human Rights & Anti-corruption sections, initiating targeted communication and one on-one meetings, to encourage the adoption of more sustainable and responsible practices, particularly crucial for larger suppliers whose performance falls below our standards or responds negatively to high-risk questions. These collaborative efforts not only foster stronger relationships with our partners but also lays the groundwork for more robust due diligence processes slated for development in 2025.

Our Innovation hub - The Greenhouse, sits at the centre of our innovation journey. The Greenhouse has two key pillars, each one adding distinct value to solidify the Group’s presence as a leader amongst regional startups. These are The Incubator,and the The Startup Studio. The Startup Studio attracts top start-up founders and co-creates value-creating ventures. Through the Startup Studio, we aim to explore new industries, explore novel co-investment models and launch new scalable startups. Meanwhile, through the Incubator, we aim to create value for new stakeholders through tailored programs while strengthening our relationships with key players in the ecosystem. Notably, in 2023, we launched The Greenhouse in KSA with a vision to accelerate growth in the Kingdom’s startup landscape in 2024 and beyond.

To cater to the niche on sustainability in the wellness industry, the Beauty Lab Initiative was launched by the Incubator. Through partnerships with emerging beauty and skincare startups, the Group’s Beauty Lab Initiative aims to accelerate the growth of the clean beauty category in the MENA region, promoting sustainability and innovation in the beauty industry. Essentially, we drive and transform the regional beauty landscape with clean skincare and global market innovation. In 2023, The Beauty Lab spreaheded groundbreaking partnerships and awareness campaigns with FACES and Counter Culture Store, as well as the Detox Market.