The partnership brings together Chalhoub Group’s expertise in luxury retail, distribution and consumer engagement across the region with BEEAH’s regional leadership in circular economy solutions and sustainability innovation for cities, industries and economies. Together, the two organisations will explore opportunities to accelerate the transition towards more circular and sustainable business practices.
The collaboration will focus on areas including circular economy and waste management, sustainable packaging and take-back solutions, reverse logistics, digital track-and-trace, decarbonisation, renewable energy, ESG reporting and AI-enabled waste optimisation. The partnership will also explore opportunities linked to sustainable urban development, destination activation and community impact.
Beyond the individual initiatives, the partnership reflects a shared ambition to demonstrate how joint efforts between organisations can create meaningful and lasting impact for people, businesses and communities. By combining capabilities, knowledge and innovation, Chalhoub Group and BEEAH aim to contribute to the development of more sustainable models that can support the UAE’s broader sustainability and circular economy ambitions.
ABOUT CHALHOUB GROUP:
INSPIRE | EXHILARATE | DELIGHT
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, inclusion, and belonging, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.
Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.
ABOUT BEEAH:
BEEAH is a sustainability and innovation pioneer creating solutions for a sustainable future across the sectors of environment, energy, technology, real estate, and healthcare. Headquartered in Sharjah, UAE, BEEAH operates in the Middle East and North African region as a diversified holding group, enhancing quality of life for generations beyond tomorrow.
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