curated selection of local brands, it invites customers to discover distinctive names alongside the global houses Tryano is known for, deepening the connection between creators and the community they design for.

Hubara Design, La Comfi Club, Nura, Mini Soul, By Norsh, By Louella, Petit Pop Kids, Al Sadu, Swey, The Noor Creative and Toetique were selected for their creativity, craftsmanship, product quality and alignment with Tryano's values, together representing the diversity and entrepreneurial spirit of the UAE's creative community. Their collections are available throughout the activation, giving customers the chance to engage directly with each label; any longer-term partnerships will be considered once the initiative concludes.

Wiyakom builds on Tryano's ongoing support for regional design talent through past campaigns and showcases, bringing this commitment together for the first time under one dedicated platform: a further expression of Tryano's role as a community that champions the creativity and craftsmanship shaping the UAE today.

 About TRYANO 

Tryano is Abu Dhabi’s homegrown destination for curated inspiration, offering over 350 of the world’s most sought-after brands across fashion, beauty, lifestyle, and gifting. Nestled in the heart of Yas Mall, Tryano redefines luxury retail through an experiential approach that transforms shopping into a journey of discovery, connection, and delight. Every corner of Tryano is thoughtfully designed to offer a seamless experience that blends curation, creativity, and hospitality, creating a space where global excellence meets local relevance. 
From iconic houses such as Dior, Valentino, Fendi, and Versace to emerging designers and exclusive collaborations, Tryano brings together the best of the world, tailored for Abu Dhabi’s discerning clientele. More than a place to shop, Tryano is the beating heart of its community, a place where people come together to celebrate culture, style, and meaningful experiences. From immersive seasonal campaigns to events that champion creativity and family, each moment at Tryano uplifts, rewards, and inspires one experience at a time. 

Part of the Chalhoub Group, Tryano stands as a symbol of modern luxury rooted in emotion, belonging, and local pride. As Abu Dhabi’s loyal customers continue to make it their destination of choice, Tryano remains committed to nurturing the community through exclusive offers, cultural relevance, and experiences that bring beauty, imagination, and connection to life.
For more info: tryano.com  Follow us on Instagram @tryanostore

Giancarlo Parolini  Communications Director   
Giancarlo.Parolini@chalhoub.com

Jumana Alhallaq Senior Associate - Media Relations & Public Affairs 
Jumana.Alhallaq@chalhoub.com