This public Launch marks a pivotal moment for SOL3MATES as the brand continues to expand its market presence and strengthen relationships with leading retail partners. By offering limited-edition, high-demand product releases, SOL3MATES delivers both innovation and exclusivity, appealing to discerning consumers and retail partners alike. With Chalhoub Group’s expertise in luxury retail, this partnership reinforces the brand’s ambitious growth plans.

The limited-edition nature of the SIROCCO 1 sneaker offers significant opportunities to drive foot traffic and engage a premium clientele. As the sneaker will be uniquely numbered and equipped with an embedded Zatap NFC chip for authenticity, it adds a layer of exclusivity that appeals to both collectors and style-conscious consumers. 

As Sean Anderson, General Manager of SOL3MATES, stated, "The public of SIROCCO 1 is an important step in our journey to innovate across digital and physical channels. We’re excited to offer our partners and customers a unique product that stands out in the sneaker market. With this release, we’re expanding our reach and providing retailers with the opportunity to collaborate on a product that merges design innovation with exclusive retail experiences."

Further reinforcing SOL3MATES' future-forward vision is the recent appointment of Val Kristopher, a British-Filipino designer known for his contributions to contemporary fashion, as the new Creative Director. Val Kristopher’s creative leadership will play a pivotal role in shaping the brand’s design direction, with a focus on pushing boundaries and exploring new market opportunities. This addition not only emphasizes SOL3MATES’ commitment to design innovation but also opens up exciting collaboration prospects for retailers who value cutting-edge fashion.

As Chalhoub Group continues to support SOL3MATES in strengthening its position in the sneaker market, the Group’s extensive luxury retail expertise will play a key role in facilitating the brand’s regional and global expansion. Retail partners will benefit from Chalhoub Group’s established networks and insights into high-growth markets, particularly in the Middle East and Asia, where consumer demand for exclusive, designer footwear is growing rapidly.

The sneaker market is poised for continued growth, and SOL3MATES, with its innovative approach and backing from Chalhoub Group, offers retailers the chance to be at the forefront of this evolution.

About SOL3MATES:

SOL3MATES is the sneaker label of the future, blending innovation with cultural relevance. Collaborating with emerging designers, SOL3MATES creates limited-edition sneakers that challenge the norms of footwear design. Backed by Chalhoub Group, the brand aims to captivate sneaker enthusiasts worldwide with its bold vision and creative spirit​.

ABOUT CHALHOUB GROUP:

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of ten owned brands and over 450 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear. 

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.  

Today, Chalhoub Group stands for over 16,000 skilled and talented professionals across eight countries in the Middle East, whose cohesive efforts have resulted in the Group being certified as a Great Place to Work in several countries. 

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners, and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.