“The skincare category currently accounts for 14% of the beauty market in the region, compared to 35% globally. At Chalhoub Group, we are committed to advancing this segment within the prestige beauty market, with the ambition to raise its share to 20% by next year. We are thrilled to unveil ‘The Skincare Edition: Unfiltered’ and to contribute to this groundbreaking event in Riyadh. As the beauty industry continues to evolve, particularly in the Middle East, this summit provides an exceptional platform for us to connect with skincare professionals and enthusiasts alike. We look forward to sharing our insights, showcasing innovative products, and engaging in meaningful conversations that align with our commitment to authenticity and excellence in skincare. This event marks a significant step forward in redefining beauty standards and fostering a deeper understanding of the unique needs of our region.” Said Patrick Chalhoub, Group President of Chalhoub Group
'The Skincare Edition: Unfiltered' will gather esteemed speakers and brand representatives for five engaging days at HIA Hub, featuring an impressive lineup of industry icons including Chairman of Shiseido EMEA - Franck Marilly; Founder of Aesop - Suzanne Santos; MD of L’Oreal Middle East - Laurent Duffier; CEO of Patyka - Pierre Juhen; CEO of L'Occitane en Provence - Adrien Geiger; Managing Director of Sephora Middle East - Hasmik Panossian; CEO of Waldencast - Michel Brousset; CEO of Whind - Hend Sebti; Group President of Chalhoub Group - Patrick Chalhoub and Salem Kaissi, SVP Beauty, Chalhoub Group. Attendees can look forward to daily talks, panels, workshops, seminars, and masterclasses, as well as a multitude of interactive exhibitions, must-see brand installations and nightly performances on the Billboard Arabia Stage.
Jomana Rashid Al-Rashid, CEO of the Saudi Research and Media Group, said: "We look forward to collaborating with Chalhoub Group and its business partners in the fourth edition of 'Hia Hub'. This partnership represents a significant addition to the conference's events, which has established a strong presence in the fashion and beauty sectors in the region over the past years." Al-Rashid also highlighted the importance of 'The Skincare Edition: Unfiltered' in creating a new interactive experience and attracting additional segments, especially as the conference in its previous editions has fostered a culture of dialogue, interaction, and innovation.
For more information about Hia Hub and ‘The Skincare Edition: Unfiltered’, please visit hiahub.com. Guests can also register to receive updates on tickets, including early bird and VIP passes.
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For more information, please reach out to:
FRAME Publicity
Rohini Bhagat, Communications Director
Chalhoub Group
Lea Maalouf, Director Media relations & Public affairs
ABOUT THE SKINCARE EDITION: UNFILTERED
“The Skincare Edition: Unfiltered” is an experiential summit set to take place in Riyadh, Saudi Arabia, from October 30th to November 3rd, coinciding with the highly anticipated HIA Hub event. This unique event in the Middle East will gather skincare professionals and enthusiasts from around the globe to explore skincare practices, trends, and insights.
Focusing on the Middle Eastern market, the summit aims to provide attendees with the opportunity to engage with industry experts, discover cutting-edge products and techniques, and gain invaluable knowledge tailored to the region's diverse needs and preferences. From immersive experiences to enlightening discussions, The Skincare Edition promises to be a transformative event, uniting skincare enthusiasts in a dynamic and enriching environment.
As the inaugural event in its series, this year's theme, UNFILTERED, is designed to resonate with today's #nofilter trend, promoting open and honest conversations that challenge industry standards and remove barriers.
Internationally renowned skincare brands will participate in this summit, from Chalhoub Group, L’Oréal, Faces, Estée Lauder Companies, Shiseido, Waldencast, L'OCCITANE Group, Dior, Guerlain, Benefit Cosmetics, Roc, Caudalie, Patyka, ilik and others.
Key leaders and spokespersons will join in person to engage in insightful talks and experiences.
ABOUT HIA HUB
For 30 years, Hia magazine has maintained its leading position among the monthly Arabic publications dedicated for modern and sophisticated women. It represents a unique source of luxury lifestyle content for its readers, both through its printed edition and its online portal, its websites and social media.
ABOUT SRMG
SRMG has been transforming the MENA industry since 1972 and is the region’s largest integrated media group with over 30 leading titles. Across TV, digital, print and film, SRMG delivers top tier content in seven languages across four continents. With an ever-evolving consumer landscape, SRMG has launched seven business verticals. SRMG has enhanced its portfolio by developing significant partnerships with major international media brands such as Bloomberg Media, Warner Bros. Discovery, The Independent, Billboard, Penske Media Corporation and Shueisha. Through its network, SRMG brings the very best global content, high-quality production expertise, and premium entertainment to local audiences.
For more information about SRMG, please visit: www.srmg.com.
