• brands

    Zimmermann celebrate dubai store opening

    Fri, Mar, 15, 2024

“We’re thrilled to open our first flagship boutique in Dubai. We have such a loyal and engaged customer base here in the Middle East and I’m so excited to be able to invite them to experience ZIMMERMANN in a more immersive way. In designing the store, we wanted to create a beautiful in-person experience, blending our Australian roots with the renowned luxury of Dubai.” - Nicky Zimmermann, Creative Director.

Designed in collaboration with Studio McQualter, the ZIMMERMANN Dubai boutique’s interior is a masterful blend of clean architectural lines and sumptuous furnishings. Two majestic, five-meter-high display windows adorned with patterned timber framing welcome patrons, reminiscent of the brand’s esteemed Barcelona store. The entrance doorway, adorned with vintage Edwardian solid brass handles, beckons fashion aficionados into a realm of opulence and sophistication.

Upon entry to the first of three retail areas, clients are met with custom Palladiana tile flooring from Italy, complemented by modernist wardrobes, curated to delight the senses and elevate the shopping experience.

The ambience subtly shifts, as you traverse through the store, leading you to an intimate lounge area designed to cocoon clients in comfort. Darker walls, a domed ceiling, and green terrazzo floors create an inviting atmosphere, while striking artworks and vintage Sottsass chandeliers add a touch of drama.

The lounge area seamlessly transitions into the fitting rooms, where clients can indulge in private consultations. The area plays tribute to timeless, elegant decoration by way of 18th-century Florentine apothecary display cabinets and reupholstered vintage Cassina leather armchairs.

The Dubai boutique showcases a collection of artworks by acclaimed artists such as David Hockney and Gaetano Pesce, further enriching the immersive shopping experience.

The ZIMMERMANN Dubai flagship boutique will open with the Spring RTW 24 collection, presented at Paris Fashion Week alongside its recently unveiled campaign featuring model Barbara Valente, shot in Madeira, Portugal. The full collection will include pieces that are exclusive to the boutique and transcend the current offering in the region.

The ZIMMERMANN Dubai store is located at Level 2 of the Mall of Emirates.

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