New report highlights Gen Z’s beauty habits, brand preferences, and social media influence
With insights from over 3,600 respondents across the UAE and KSA, the report includes these major findings:
- GCC Gen Z spend on personal care is expected to rise 1.5 times with 60% of respondents citing skincare as their top reason for beauty purchases
- Data shows that on average Gen Z’s use 4.7 products in their daily routine with maintaining a youthful skin as the #1 goal
- As digital native generation, social media is key and more than 90% of female Gen Z consumers use Instagram during their skincare journey