Beirut, March 1st. The Chalhoub Group and Pearl Brands SAL have agreed to merge Chalhoub Group’s two retail operations in Lebanon, Luxury development Company SAL (“LDC”) and Beauty Retail Company SAL (“BRC”) with Pearl Brands SAL. The Combined entity which will continue under the banner of Pearl Brands, will emerge as a major retail player in the Lebanese market with operations spanning 35 points of sales, and holding a diversified portfolio of leading international brands in fashion, Jewellery, gifts and beauty products.

Chalhoub Group, the leading partner for luxury across the Middle East, has been officially recognized as one of the ‘Best 30 Workplaces in the KSA’ for 2021 by Great Place to Work®, a global research, Human Resources consultancy firm that identifies the best workplaces in over 60 countries worldwide. Entering the KSA listing for the first year ever, Chalhoub Group was named in second place, reflecting the company’s commitment to building a workplace culture that focuses on respect, empowerment and trust.

DUBAI, United Arab Emirates, 07 April 2021: In line with Dubai’s tourism growth strategy, Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a strategic partnership with the leading partner for luxury across the Middle East, Chalhoub Group. This partnership comes as part of DCT’s Medyaf programme, the industry nationalisation initiative aimed at preparing talented young UAE nationals for careers across tourism touch points including the retail sector.

Chalhoub Group, the leading partner for luxury across the Middle East, is making a positive difference to the communities it serves in the Kingdom of Saudi Arabia, through a series of socially committed initiatives during the Holy Month of Ramadan.

After the successful launch of Chalhoub Group’s Loyalty Programme, MUSE, in the United Arab Emirates and Kuwait, and with more than half a million members – the programme has expanded to the Kingdom of Saudi Arabia, thus truly becoming a regional luxury loyalty programme. MUSE members can collect Points when they shop online or in-stores at participating brands and can redeem their points on shopping sprees or experiential rewards across the UAE, Kuwait and Saudi Arabia.