The Demo Day featured the four selected  tech start-ups who showcased their cutting edge retail-tech solutions to enhance  L’Occitane’s omnichannel experience 

Attendees had the opportunity to fully immerse themselves testing each of the startups’ innovative tech-solutions 

L’Occitane MENA and Chalhoub Group kickstarted their first retail-tech Accelerator Programme, powered by The Greenhouse, Chalhoub Group’s space for innovation and entrepreneurship. The launch event took place at The Greenhouse in Dubai Design District, where the four selected tech start-ups were revealed. These start-ups will be offered the unique opportunity to work alongside L’Occitane MENA to develop a proof of concept over the next four months with the aim to enhance its omni-channel journey and personalised experiences, data-driven decision making and its regional brand relevance and Gen-Z attraction.

Customers will be able to buy a membership NFT (SOL3MATES OG NFT), which gives them access to the SOL3MATES community. Owners of a SOL3MATES NFT will experience exclusive membership benefits such as early access, preferred pricing, free merchandise, and much more. Designers and sneakerheads will be connected directly throughout the whole journey using NFTs. SOL3MATES’ first sneaker collection will be revealed on 12 April, and is designed by up-and-coming French designer KACIMI LATAMENE

Chalhoub Group, the leading partner for luxury across the Middle East, has announced the launch of Saudi Arabia’s first of its kind Fashion Lab to identify and boost innovative and disruptive Saudi fashion brands, and support creative designers on their journey to becoming successful entrepreneurs.

A strong partnership between Christofle and Exclusible, powered by Chalhoub Group. The first luxury tableware brand in the world to enter Web 3.0. The NFT is a masterpiece of 3D art and represents an imaginative virtual city.

Chalhoub group and Instagram collaborate to support female entrepreneurs in the beauty startup space