Chalhoub Group
today announced its successful acquisition of a majority stake in Threads Styling, the London based digital luxury retailer and personal shopping platform. Chalhoub Group acquired all shares of Threads Styling, with the exception of shares owned by its Founder and CEO, Sophie Hill.

Threads Styling goes above and beyond traditional retail to offer a unique social-first personal shopping service through social platforms and chat-based commerce.
Threads creates market leading style content to inspire Millennial and Gen Z clients across its channels including Instagram, Snap and TikTok where Threads successfully positions itself as an authentic voice in fashion.

This partnership reinforces Chalhoub Group’s digital acceleration drive and investment in digital platforms, expands its existing online ecosystem, and brings new capabilities and opportunities for customer engagement and personalization. Chalhoub Group’s deep customer and market knowledge combined with Threads Styling’s high-touch customer experience and online presence will provide outstanding experience to consumers and brand partners and offer exciting developments ahead.

Commenting on the acquisition, Sharmila Murat, Chief Investment Officer at Chalhoub Group said: “This partnership is a key milestone in our strategy to expand our digital presence and global reach, while staying focused on delivering exceptional experiences for our luxury consumers, and inspiring and influencing a global audience through innovative and engaging digital content.”

Sophie Hill, Founder and CEO of Threads Styling, said: “We are excited to partner with Chalhoub Group to further strengthen our proposition within the GCC. We have such a loyal customer base in the region and with Chalhoub Group’s presence in the market we have a unique opportunity to enhance our capabilities and continue Threads Styling’s journey alongside a strategic partner”.

Rothschild & Co acted as financial advisor and Freshfields Bruckhaus Deringer as legal counsel to Chalhoub Group. Broadgate Advisors acted as financial advisor and Latham & Watkins as legal counsel to Threads Styling. Threads Styling will continue to operate as an independent entity under Sophie Hill’s leadership.