Chalhoub Group signed a Letter of Intent (LOI) with channels by stc, one of Saudi Arabia and the wider region’s leading companies in sales and distribution across the telecommunications sector. Signed at Riyadh’s LEAP Tech Conference 2023, the LOI asserts Chalhoub Group’s commitment to strengthening its market position in the Kingdom by enhancing its supply chain, logistics and e-commerce capabilities to address the needs of customers requiring faster and more seamless deliveries.

Within the Kingdom, Chalhoub Group is focusing on increasing the reliability and speed of services and actively investing in expanding its warehouse footprint, adding capacity in the internal last mile fleet and partnering with the right vendors to achieve the best geographical coverage and speed of service.

With service to over 120 cities within Saudi Arabia and having delivered 8 million+ total orders to date, channels by stc will utilise its fleet agency of over 12,000+ KSA national agents to drive this solution, enabling Chalhoub Group to reach and deliver to customers throughout Saudi Arabia safely and faster within a 4-hour window.

Alexandros Komianos, Chief Fulfilment and Logistics Officer at Chalhoub Groups said: “Customer centricity is key to our operations in the Kingdom and in the region, and we have a great focus to be as fast as the transformation in Saudi Arabia. Our infrastructure, logistics and last mile operations are a core part of our value chain, and this is what we hope to deliver with this partnership with channels.”

Waleed Alkanhal, Vice President of Last Mile Delivery Sector at channels by stc commented: “At channels by stc, we believe that strategic partnerships are vital to our success as we continue to serve our priority; our customers. We are proud to enable such an infrastructure to meet the growing service and delivery expectations of consumers in the Kingdom.”