UAE, KSA and Kuwait Market Report - July 2023 

Metaverse use cases for luxury retail exist across the full customer journey, from awareness to retention.

In the context of KSA’s transformation under Vision 2030, we wanted to better understand the modern Saudi fashion consumer. We began with a number of in-depth qualitative interviews with Saudi women across key cities. This was then complemented with 1,500 online surveys across the Kingdom to get a view on evolving consumer behaviour and preferences in primary, secondary as well as remote cities.

We are delighted to publish our report "GCC personal luxury in 2021: A story of early recovery and growth"; with a deep dive on KSA. In partnership with the Fashion Commission, we are bringing together to the industry proprietary insights and data to support regional and international brands and businesses.

This white paper is the seventh by the Chalhoub Group. We decided to provide a guide to today’s market, offer a glimpse of what the Gulf’s luxury tourism sector looks like and share insights on how to adapt with the changing luxury ecosystem.

Drawing on over 60 years of expertise in the Middle East, proprietary research, interviews with professionals and third-party data analysis, the Chalhoub Group 2018 White Paper aims to shed light on the nascent generation of local beauty creators.