Understanding the modern saudi fashion consumer
In the context of KSA’s transformation under Vision 2030, we wanted to better understand the modern Saudi fashion consumer. We began with a number of in-depth qualitative interviews with Saudi women across key cities. This was then complemented with 1,500 online surveys across the Kingdom to get a view on evolving consumer behaviour and preferences in primary, secondary as well as remote cities.
Fri, Jan, 01, 2021 | 1005 Days 16 Hours 35 Minutes