Here’s a taste of what’s in store:
Unfiltered Conversations: Engage in candid chats with top skincare experts and brand leaders, as they break the mold and dive into the future of beauty. Esteemed speakers and brand representatives featuring an impressive lineup of industry icons including:
o Chairman of Shiseido EMEA - Franck Marilly; Founder of Aesop - Suzanne Santos; MD of L’Oreal Middle East - Laurent Duffier; CEO of L'Occitane en Provence - Adrien Geiger; Managing Director of Sephora Middle East - Hasmik Panossian; CEO of Waldencast - Michel Brousset; CEO of Whind - Hend Sebti; Group President of Chalhoub Group - Patrick Chalhoub and Salem Kaissi, SVP Beauty, Chalhoub Group; Head of Retail and Ecommerce Business Partnerships at TikTok in the MENA region – Aref Yahia; Group director of CPG, Retail, E-commerce & Luxury META – Anna Germanos; Acclaimed dermatologist, Dr. Costi.
Tailored Skincare Secrets: Uncover personalized skincare routines designed just for you, to bring out your natural glow and enhance your unique beauty.
Immersive Experiences: Get your hands on exciting workshops, exclusive masterclasses, and dynamic sessions that will empower you to love and celebrate your skin. To name a few experiences; “Night Done Right by Estée Lauder”, “Dermatologist Guided Solutions by Clinique”, “Skincare Nation by Faces”, “Skin Science and Tech brought to you by Lancôme”, “Wellness Hub by L’OCCITANE”, “Your Way To The Most Radiant Skin by Caudalie” “Targeted Solutions, Transformative Results brought to you by Obagi” and others.
Snap-Worthy Moments: Capture stunning photos in chic, photo-friendly zones that highlight the beauty of authenticity and realness.
Patrick Chalhoub, Group President of Chalhoub Group, expressed his excitement, stating: “The skincare category currently accounts for approximately 14% of the beauty market in the region, compared to 35% globally. At Chalhoub Group, we are committed to advancing this segment within the prestige beauty market, with the ambition to raise its share to 20% by next year. We are thrilled to unveil ‘The Skincare Edition: Unfiltered’ and to contribute to this groundbreaking event in Riyadh. As the beauty industry continues to evolve, particularly in the Middle East, this summit provides an exceptional platform for us to connect with skincare professionals and enthusiasts alike. We look forward to sharing our insights, showcasing innovative products, and engaging in meaningful conversations that align with our commitment to authenticity and excellence in skincare. This event marks a significant step forward in redefining beauty standards and fostering a deeper understanding of the unique needs of our region.”
Jomana Rashid Al-Rashid, CEO of the Saudi Research and Media Group, said: "We look forward to collaborating with Chalhoub Group and its business partners in the fourth edition of 'Hia Hub'. This partnership represents a significant addition to the conference's events, which has established a strong presence in the fashion and beauty sectors in the region over the past years." Al-Rashid also highlighted the importance of 'The Skincare Edition: Unfiltered' in creating a new interactive experience and attracting additional segments, especially as the conference in its previous editions has fostered a culture of dialogue, interaction, and innovation.
Join “The Skincare Edition: Unfiltered” at Hia Hub 4.0 for a five-day celebration packed with vibrant talks, panels, workshops, seminars, and masterclasses. And don’t miss the interactive exhibitions, stunning brand installations, and nightly performances on the Billboard Arabia Stage.
Ready to dive in? For all the details and to grab your spot at “The Skincare Edition: Unfiltered,” visit hiahub.com. Stay tuned for ticket updates, including early bird specials and VIP passes!
See you at the skincare event of the year – where beauty meets excitement!
-Ends-
For more information, please reach out to:
FRAME Publicity
Rohini Bhagat, Communications Director
Chalhoub Group
Lea Maalouf, Director Media relations & Public affairs
ABOUT THE SKINCARE EDITION: UNFILTERED
“The Skincare Edition: Unfiltered” is an experiential summit set to take place in Riyadh, Saudi Arabia, from October 30th to November 3rd, coinciding with the highly anticipated HIA Hub event. This unique event in the Middle East will gather skincare professionals and enthusiasts from around the globe to explore skincare practices, trends, and insights.
Focusing on the Middle Eastern market, the summit aims to provide attendees with the opportunity to engage with industry experts, discover cutting-edge products and techniques, and gain invaluable knowledge tailored to the region's diverse needs and preferences. From immersive experiences to enlightening discussions, The Skincare Edition promises to be a transformative event, uniting skincare enthusiasts in a dynamic and enriching environment.
As the inaugural event in its series, this year's theme, UNFILTERED, is designed to resonate with today's #nofilter trend, promoting open and honest conversations that challenge industry standards and remove barriers.
Internationally renowned skincare brands will participate in this summit, from Chalhoub Group, L’Oréal, Faces, Estée Lauder Companies, Shiseido, Waldencast, L'OCCITANE Group, Dior, Guerlain, Benefit Cosmetics, Roc, Caudalie, Patyka, ilik and others.
Key leaders and spokespersons will join in person to engage in insightful talks and experiences.
ABOUT HIA MAGAZINE
For 30 years, Hia magazine has maintained its leading position among the monthly Arabic publications dedicated for modern and sophisticated women. It represents a unique source of luxury lifestyle content for its readers, both through its printed edition and its online portal, its websites and social media.
ABOUT SRMG
SRMG has been transforming the MENA industry since 1972 and is the region’s largest integrated media group with over 30 leading titles. Across TV, digital, print and film, SRMG delivers top tier content in seven languages across four continents. With an ever-evolving consumer landscape, SRMG has launched seven business verticals. SRMG has enhanced its portfolio by developing significant partnerships with major international media brands such as Bloomberg Media, Warner Bros. Discovery, The Independent, Billboard, Penske Media Corporation and Shueisha. Through its network, SRMG brings the very best global content, high-quality production expertise, and premium entertainment to local audiences.
For more information about SRMG, please visit: www.srmg.com.
