BRAND BUILDERS

YEMEN

Republic ruled by President Ali Abdullah Saleh

Capital: Sana’a. Business hub: Aden

22.9 million Inhabitants

3.4% growth

46% under 15 years old

High unemployment

GDP: US$27.1 billion

GDP per capita: US$1,181

Real growth: 3.2%

One of the poorest Arab country, oil reliant despite small reserves quickly running out

Urgent need of economic reforms. Could be boosted by Yemen will to enter the GCC.

Rich cultural heritage but dormant tourism

Retail scene dominated by souks and small outlets. Recent opening of the first hypermarket.

Yemen has limited exposure to the international financial system and no capital markets; the global financial crisis probably will reduce international aid in 2009.