BRAND BUILDERS


With over 5 decades in business, the Chalhoub Group has demonstrated an appreciation for luxury. In 1955, at a time when the Middle East was a virgin market, the foresight of the group's founder led to the establishment of the first luxury boutique in Syria. Today, the group harbors a passion for craftsmanship, savoir faire and quality resulting in an understanding of the refined and sophisticated nature of the business. This rich expertise and inherent passion for luxury is the cornerstone for customized strategies and a sensitive marketing approach for the brands that the Chalhoub Group represents and partners with.